But when it comes to short videos, in order to attract people for the first time, they often only choose to edit the bloody and violent plots of the show, and turn a deaf ear to the deep themes. If you only watch the short video without watching the original drama, you are very likely to think that "Kingdom" is a pure blood film. The reason why long videos made video platforms invest heavily in the early stage is the "hard-won" production of in-depth content. Take the short and discard the long. In the short-term, it saves time, but in the long-term, it deprives the individual of the ability to taste the content in depth.
In addition to the information given by short videos, we lose individual perception and private experience. The members of the Douban team found that Youku's "Ling of Mountains and Rivers" did not match the original lines and dubbing, and began to develop "lip language" to speculate on the content of the script at the time of shooting. The short video sms marketing service marketing account directly copied the research results of Douban, and then disseminated it to users again. Although it is very happy to eat sugar, its original personal experience has been diluted in Internet sharing.