Respect for copyright actually brings certainty, and only on this basis can we talk about exploring a "win-win" model. On March 17, Douyin’s official WeChat account issued a statement saying that it had reached a copyright cooperation with Sohu. Douyin will obtain the relevant authorization for the secondary creation of all self-made film special database and television works of Sohu, including "Forensic Qin Ming", "The Year in a Hurry" and "Confessions in the Backlight". The Douyin platform and users can re-edit, arrange or adapt these film and television works.
In the future, Douyin and Sohu will continue to cooperate in creative marketing or video collection in the promotion of new dramas, the statement said. This means that Douyin users can freely re-create Sohu's self-made film and television works in the future without worrying about potential infringement risks. This cooperation was called "the first copyright special database cooperation based on Erchuang on the long and short video platform" by industry insiders, and attracted great attention. So, can this cooperation model be replicated, thus ending the protracted copyright disputes between long and short video platforms?
The "long and short video battle" has a long history Douyin's statement said that the second creation of film and television is a new thing, "We are also working hard to promote cooperation with more copyright parties, especially long video platforms special database with many exclusive copyright resources, to provide better copyright for creators and the industry. The solution.” Douyin finally concluded, hoping that through more cooperation, “a win-win situation for creators, copyright owners and users can be better achieved.” Caijing's E-law sent a letter to Douyin to inquire about the details of the cooperation, but has not received a reply as of press time.