Editor's introduction: Although there is a certain market for knowledge-based payment services, it is not so easy to really make a name for yourself. On the one hand, you need to understand the conversion purpose of your knowledge-paid products, so that you can better position and price. On the other hand, paid knowledge products need to be combined with high-quality content in order to be successful for a long time. Let’s take a look at the author’s interpretation of the paid knowledge industry. Recently I concentrated on doing a course called "Comprehensive Business Cognition". In the process of doing this course, I systematically studied the current environment of the entire knowledge payment market, and got a lot of advice. Harvest, today I will share with you my experience and some results of these studies.
1. Industry overview: "The present and future of payment for knowledge?" The phenomenon of knowledge payment mainly refers to the phenomenon that the recipient of knowledge pays money for the knowledge they read. In fact, it is not a very new concept. In fact, as early as 2016, knowledge payment began to break into people’s attention. It is called "the first year of knowledge payment". At the earliest, "Shared Answers" was launched, allowing Phone Number List many celebrities and experts to join the paid Q&A mode. Wang Sicong answered a total of 32 questions on the platform, and the total time was 20 minutes, but the income was as high as 238,000 yuan.
Make money this way. After seeing the success of the forerunners, the followers followed suit. Luo Zhenyu launched the "Get APP", Himalaya founded the "123 Knowledge Carnival", Zhihu launched "Zhihu Live", and the "knowledge payment" was surging for a while, welcoming Here comes the blowout period. If you want to analyze an industry, you must first look at the overall data of the industry. The following data comes from Huge Math & Entrepreneur State-2021 China Pan-Knowledge Payment Industry Report and iiMedia Research Consulting's Knowledge Payment Industry Report: