The just-concluded 2022 Beijing Winter Olympics has brought a number of traffic hotspots such as "Bingdundun", "Xue Rongrong", "Gu Ailing", "Su Yiming", and their popularity may be just in time, but with the The economics behind the traffic really make many people see the potential of individual IPs. Aiming at those who want to monetize traffic, the zero-based personal IP monetization training camp shouting the slogan "This is an era where people pay for the bill" has recently begun to appear strongly in the public eye. "Talk about character design", "establish trust", "choose good products"... As long as you establish a personal IP, can you arbitrarily harvest fans? But the road to Internet celebrity cannot be replicated after all, so how can the training class guarantee that after paying 5980 yuan, you will be able to achieve a personal IP? 01 A short video netted 986 yuan in two days, but it was just by chance "The video I made was actually moved!" Liu Yue, who started short videos from scratch, never imagined that he not only made a popular video with over one million views, but also became an imitation in the eyes of many peers The subject, "Actually, I also learned from other accounts.
During this time, I was also watching the successful methods summarized by everyone, such as looking for photos of foreigners to compare before and after, or making advertisements for original plots, and when I posted them, I also I thought about giving it a try first, but I didn't expect it to be so popular." During this time, Bao's mother Liu Yue devoted all the trivial time except bringing her baby to short videos. She found that if you don't live broadcast and don't show your face, the most important way to make zero-based accounts monetize is the task center on the short video platform , but everyone can take orders, which means that the threshold for employment is low, and if you want to make ads implanted To get more clicks on the short videos of the company, certain skills are bound to be required. "I also specially attended the free live broadcast Phone Number List class of short video operation. I just want to see what the content of these highly praised videos is and how they promote it." "I think a video that can be clicked by more people must have something in common with everyone." With this idea in mind, when Liu Yue first selected advertising tasks, she was looking at what she thought would be interesting to people.
Start, such as the comparison of past and present life, the difference between old and young, etc. Of course, when making such a video, some simple plot copy should be added to increase the visibility, such as "It is said that every 100 years there will be a person exactly like me", or "an old grandfather abroad" Posted photos of abandoned children, restored from 80 years old to 18 years old, burst into tears and said that I will always support you." However, these short videos did not cause too much water, and the traffic of all the videos added up to a total of only a few dollars. Compared with Liu Yue's more than an hour of work, it can be said that the contrast between investment and income is strong. After observing a number of successful monetization cases, Liu Yue set her sights on the list of "weight loss" advertisers. As long as you insert small programs such as "AI sees what you look like after losing weight?" "Test what you look like after losing weight" in the short video you publish, once someone tries to upload photos like in the video for before and after comparison, they want to see The answer is to watch the advertising video first, which is also the underlying logic for monetizing this type of short video. From the screenshots of the backstage shared by Liu Yue to Zinc Scale, we can see that her explosive work, a video with the tag "Like After Weight Loss", was released on February 10, and it took only two days to harvest 1271318 The number of clicks on the mini-program ad with the video also reached 3,253 times, which directly brought her an expected income of 986.16 yuan.