Writing cold emails that convert is hard work, and not all cold email tips are up to date and geared towards getting you good results. It's simple in theory: all you have to do is send a message to sell your idea, your offer or your product to a random stranger. But, with the average office worker bombarded with over 120 emails a day and 59% of email recipients reporting that the sales emails they receive are "irrelevant", getting results from cold emails is easier said than done. Even with a qualified list of prospects and a value-rich offer, your cold email will still fail to convince if it can't engage your prospect and provide enough perceived value for them to take action. But, the worst mistake you can make, and the one that practically guarantees you'll be ignored?
Overly me-centric emails that don't meet the prospect's needs. You probably have a lot of them lurking in your inbox (or spam folder, if you're lucky). For reference, here is an extreme example of what a cold, me-centric email looks like: me-focused cold emails Not only are these emails painfully bland, they are also outrageously irrelevant to the recipient. Worse still, they are completely selfish, which makes them ineffective at generating leads. In this E-Commerce Photo Editing Service article, I'll give you 5 cold email tips that will help you avoid me-centric messages and write cold emails that compel cold prospects to respond and take action. Cold Email Tip #1: Earn The Click With Compelling Subject Lines tip: compelling subject lines Did you know that nearly 50% of email recipients open emails based on subject line alone? Strong subject lines are the backbone of effective cold emails.
They are your first (sometimes last) chance to make a good impression. If your subject line fails to grab attention and "earn the click," it doesn't matter how good the rest of your email copy is. Your message will not reach your prospect and your chances of selling will drop to zero. While you want your subject line to stand out, you also need to be careful not to come across as "spam" - 69% of people will flag your email as spam based on the subject line alone. To craft email subject lines that stand out, keep these research-based basics in mind: 1. Stick to shorter subject lines On average, shorter subject lines work better. After evaluating over 1,000 email subject lines, AWeber found that 82% of experts send subject lines that are 60 characters or less.