Some bloopers are small, others are big, but they all have one thing in common—bouncing back from them takes time, effort, and resources. To Finland Phone Number List help you avoid making mistakes of your own, here we look at two of the year’s most cringe-making marketing bloopers—and an older classic—and consider what we can learn from them.1. Burger King’s whopping marketing flop3 Marketing Bloopers Digital Marketers Can Learn From Finland Phone Number List As you can see, the above apology Tweet from fast food colossus Burger King earned droves of engagement—for all the wrong reasons.
This Tweet was an attempt at back pedaling from a marketing communication blooper that was swiftly deleted after it sparked outrage across the Web. The initial marketing hook was along the Finland Phone Number List lines of “women belong in the kitchen”, but with little context around it, the controversial slogan became a tagline for sexism. The timing was particularly unfortunate as the tweet went out on International Women’s Day, a day that exists to Finland Phone Number List mark female empowerment and gender equality. This misguided feat of social media marketing served up a hot slice of reputational battering , earning a regrettable 527% higher engagement than the announcement of the brand’s scholarship program.
Marketing Bloopers Digital Marketers Can Learn From The lesson: The culinary industry is indeed male dominated and while the sentiment of changing things for the Finland Phone Number List greater good was at the heart of the campaign, it was buried deeper than a slice of pickle in a giant burger stack. Takeaways: When you’re developing your marketing campaign messaging for a specific event or celebration: Share your ideas and content with relevant audiences internally Gather feedback before signing off Avoid copy that is overly controversial Choose language, imagery or concepts very carefully Use your message to Finland Phone Number List empower your audience, not create a sense of alienation. Remember, not all publicity is good publicity.