If you've ever written text for a website, you know how exciting and nerve-wracking it can be. As an editor, it's a dream to put forward all your good ideas. At the same time, writing copy for the homepage, product pages, and calls to action brings a lot of pressure. Feeling this pressure is natural because there is a lot to do on your website. It's your storefront, job title email list sales brochure, price list and billboard all rolled into one. Because it serves many purposes and feels more permanent than other types of content, you come across many opinions on how to approach web copy.
Should the copy be sales-focused? Are you writing for your main client or for all members of your target audience? Should he be pissed or should we play it safe? Are you using enough keywords to support your SEO goals? Ultimately, the answers to these job title email list questions depend on your brand and what suits your business. There isn't a singularly "right approach" to writing website copy. However, some general rules can help you put opinions aside and create content that provides a good reading experience. 1. Assume Visitors Won't Read job title email list Everything Visitors will not read everything on your website. It's a hard pill to swallow when you pour over every word and polish every sentence to perfection, but it's the truth. Once you start writing for a skimming audience, job title email list you can be much more effective. To ensure your audience is exposed to the most important information on your page, use the inverted pyramid method of writing. It is a system of organizing ideas in order of importance, from top to bottom.
The most critical details should be the first things people read, followed by important information and context or additional points. If you write in this way, a visitor would get enough information to understand what you are doing even if they don't go through all job title email list the details, without reading every word of your web content. 2. Be clear and concise Your most important job with website copy is to deliver information quickly. Unlike blog posts or reports where you have variable spaces to flesh out an idea, web pages offer a limited word count to capture your brand voice, deliver insights, and drive conversions. To have punch, favor clarity and be effective in your remarks.